Avito is not just a classifieds board, but a full-fledged e-commerce platform. As of 2026, it hosts over 240 million active listings, with a monthly audience of 72 million users. Ten deals are made on the platform every second, and 62% of small and medium businesses in Russia already operate on Avito.
If you want to launch your own store and start selling, here is a step-by-step guide.
Step 1. Register Your Business
To sell legally on Avito, you need to officially register your business activity:
Self-employment — suitable for freelancers and those selling self-made goods.
Individual Entrepreneur (IP) under STS or Professional Income Tax (NPD) — the optimal choice for most new entrepreneurs.
Limited Liability Company (OOO) — if you plan to scale or work with partners.
Don't forget to:
Choose your OKVED code: e.g., 47.91 — retail trade via the internet.
Open a business bank account (can be done online, e.g., with T‑Bank).
Step 2. Create an Account and Verify Your Details
Register on Avito using your phone number or via Gosuslugi/VKontakte.
Go to your Profile → Manage Profile → Verify Details.
Provide your Taxpayer Identification Number (INN) and choose a verification method: via your bank (T‑Bank, Sber, etc.) or manually.
Top up your Avito wallet with >1 RUB from your business account — this confirms business ownership.
After verification (up to 3 days), your profile will display the "Company" status and a "Details Verified" badge.
Step 3. Choose a Tariff Plan
Avito offers three subscription levels:
TariffPriceKey Features
Basic
Free (paid per listing)
Avito Pro, Statistics, Auto-posting
Extended
3,000 RUB/month
Branded profile, Search in ads, Up to 30 employees, CRM integration
Maximum
6,000 RUB/month
Brand page, Logo in search, Short URL, Competitor hiding, Unlimited employees
For starting out, the Extended tariff is recommended — it provides all key tools without overpaying.
Step 4. Set Up Your Store
Make your profile recognizable:
Choose a memorable name (e.g., "Mebel World").
Add a logo and a branded banner.
Tell your company story: what makes you different, what guarantees you offer.
Specify working hours, contacts, delivery, and payment terms.
A good description is specific, not generic:
"We test all sofas before sale: upholstery is stain-resistant, frames withstand children's jumping."
Step 5. List Your Items
A well-crafted listing is key to views and sales:
Category: Choose the most specific one (not "Hobbies," but "Kids' Bicycles").
Title: Up to 50 characters, include name, brand, and a key feature.
Photos: Minimum 3–5 shots on a plain background; video is a plus.
Description: Focus on customer benefits, not just technical specs.
⚠️ Do not include contacts, prices, or words like "discount" in the title — such listings may be rejected.
Step 6. Connect Avito Delivery
This is the built-in secure transaction service:
The buyer pays → funds are held in escrow.
You ship via a pickup point (SDEK, Russian Post, etc.).
After receipt, money is transferred to your account (up to 4 times a month).
Commission starts at just 1% (only upon successful sale). Other marketplaces charge 10–44%.
Step 7. Promote Your Listings
Use built-in tools:
Promotion in Search & Recommendations — for more views.
XL Listing — large format with direct contact buttons in the feed.
Color Highlight — makes your price stand out from competitors.
You can also promote your store via SEO, targeted ads, and social media.
Conclusion
Avito is one of the most accessible and effective channels for launching an online business in Russia. Minimal investment, simple registration, flexible tools, and a huge audience make it an ideal platform to start.
The most important thing is to begin.
Set up your profile, post your first listings, and test. Within just a few days, you could receive your first orders.
Want to order promotion services for Avito? Contact us at GORA WEB.